Thursday 1 December 2011

Penrose: not what we do but how we do it!

By now hopefully you will have seen the fruits of our labour looking marvellously marvelous in the shops. If not, isn’t it about time you did?

Penrose as you know is a unique brand which not only has looks but also a fair amount of brains and character. Each item in the new collection has its own story that allows the wearer to indulge in an un-rivalled stylish excellence. The new collection of consists of the finest shirts, ties, scarves, pochettes, cufflinks and socks that will surely turn any head.

Needless to say each item in the range is completely exclusive to Penrose. Quality of course is super premium with a large percentage handmade where ever possible in England and Italy. Each item starts with a flash of inspiration that is then transformed into the finished product.

Our ties are a labour of love, made by a select band of silk weavers using only the finest looms and when holding the finished article one cannot help but become engaged by the quality and workmanship. A Penrose tie takes around three months to be developed from its initial conception and in that time it is carefully observed, tweaked and tested so that the finished product is of the highest standard available. New to our collection are the 'Double Warp' ties that are delight to wear and hold. Using wooden and steel looms that date back to the 1920’s (only two in existence!) these Double Warp ties offer a unique colour and texture that is truly in its own class.






Of course a ties best friend is a shirt and this season's designs are the perfect advocate for such. Penrose aims to provide a collection of shirts that not only cascades quality but also gives a certain excitement to our customers shopping.

Great work has gone into the construction of the perfect body shape, creating a thoughtful and regular fit that is neither slim nor voluminous. Each shirt is made using extra long soft cotton yarns with the inclusion of fine stitching.

We believe it is best to have very little apparent branding on our shirts; however the Penrose signature is subtly perceived with our signature square buttons and elegant collars and cuffs. New to this season are our Paris, London and New York styles













Scarves

Probably the most alluring and practical part of any winter wardrobe is a scarf, and our aim is to create a collection of the finest using a variety of sublime materials and textures.

Firstly our jacquard silks are created again in the most traditional way possible, using antique looms, which, although working slower than modern day machinery, create an unparalleled three-dimensional quality. These traditional looms also allow an exclusive colouring that is rare to achieve when used on modern silk dying.

Velvet is also a strong component in the collection; colour rich, elegant and luxurious. The scarves are reversed in a soft silk and finished with hand knotted tassels. Perfect for evening wear or swept across with casual elegance over a shirt.

We at Penrose have found the perfect wool that has an almost cashmere like feel to it due to its super soft touch. Being both warm and elegantly stylish it truly is winter’s best friend. A small portion of this season’s scarves has a mixed composition; a delicate blend of materials that create a new texture and feel. From the lighter weight of cashmere and blended silk to the reverse linings of cotton and silk, each scarf has its own character and personality and needless to say when the design and finely tuned colourings are brought into the fold the finished product is enough to add warmth to any wardrobe.






Pochettes

Pochettes are truly in a class of their own and add that certain adventurous ‘oomph’ to any top pocket.  Constructed in a composition that is 70% cotton and 30% silk the Penrose pochette is not only an ultra soft touch but will never shrink in your pocket. The size is also slightly more generous than a traditional pocket square allowing more movement and bounce.









Socks

Penrose socks exuberate a quiet confidence; richly coloured, unique pattern and ultra comfortable. Made in Italy by a small family run factory Penrose socks are constructed from the finest mercerised cotton with a hint of nylon that creates the perfect balance of comfort and strength. It’s almost a shame that you have to wear shoes.